Privacy
What we collect when you visit column13.com/, subscribe, fill out a form, or otherwise interact with us, and what we do with it. We have tried to write it in plain English. If anything is unclear, email us and we will explain.
Who we are
Column 13 is a full-stack marketing and web agency based in Jacksonville, Florida, operated by Column 13 LLC. We also publish a newsletter called A Second Opinion. When this policy says “we” or “us,” that’s us. When it says “you,” that’s the person visiting our site or sharing information with us.
What we collect
Information you give us directly
- A Second Opinion signups: your email address, and a timestamp of when you subscribed.
- “Let’s Talk” form: your name, email address, phone number, company website, industry, and anything you write in the message field.
- Direct outreach: if you email or call us, we keep that correspondence.
Information collected automatically
- Server logs: your IP address, browser type, referring URL, pages viewed, and timestamps. Our hosting provider and Cloudflare (our CDN) keep these for standard operational and security purposes.
- Analytics: we use Google Analytics 4 to understand which pages get traffic, which work gets looked at, and where visitors come from. GA4 sets cookies and collects anonymized usage data, subject to your consent.
- Advertising and remarketing pixels: we use Meta Pixel (Facebook and Instagram Ads), LinkedIn Insight Tag, and Google Ads conversion tags. These set cookies and collect data about pages viewed, subject to your consent. We may add additional advertising or customer-experience tracking tools over time; new ones will be disclosed here.
- Form attribution data: when you submit a form, we may also capture the URL parameters and referring source that brought you to the site, so we know which channels are working.
How we use it
- To send you A Second Opinion, if you subscribed to it.
- To respond to inquiries you send via the contact form, email, or phone.
- To run and improve our own marketing: figuring out which pages land, which channels drive subscribers, which campaigns are working.
- To prevent fraud, abuse, and spam.
- To comply with legal obligations.
Your rights
If you’re in the EU, EEA, or UK (GDPR)
Under the GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate data.
- Request deletion of your data, the “right to be forgotten.”
- Restrict or object to certain processing.
- Receive your data in a portable format.
- Lodge a complaint with your local data protection authority.
Our legal bases for processing are consent (newsletter subscriptions, marketing cookies), legitimate interest (analytics, security, improving the site), and contract (responding to your inquiries).
If you’re in California (CCPA and CPRA)
Under California law, you have the right to:
- Know what personal information we’ve collected about you and why.
- Request deletion of personal information we hold.
- Correct inaccurate personal information.
- Opt out of the “sale” or “sharing” of your personal information. We don’t sell, but the use of advertising pixels may qualify as “sharing” under CPRA, and you can opt out at any time from the cookie banner.
- Not be discriminated against for exercising any of these rights.
How to exercise your rights
Email [email protected] with your request. We’ll respond within 30 days. We may ask you to verify your identity before processing the request. There’s no charge.
How long we keep it
- A Second Opinion subscriptions: until you unsubscribe, or until we close the list.
- Form submissions: for as long as the inquiry is open, plus a reasonable record-keeping period afterward, usually three years.
- Analytics data: aggregated and retained for up to 14 months in Google Analytics 4.
- Server logs: typically 30 to 90 days, depending on the provider.
Security
We use industry-standard security measures (HTTPS, access controls, encrypted storage where supported) and rely on reputable service providers to do the same. No system is perfectly secure; if a breach affects your data and the law requires notification, we’ll notify you.
International data transfers
Column 13 is based in the United States. If you’re outside the US and you give us your data, it will be transferred to and processed in the US. For EU, EEA, and UK transfers, our service providers rely on Standard Contractual Clauses or equivalent mechanisms to safeguard your data.
Children
Column 13 sells to marketing operators, executives, and business owners. We don’t knowingly collect personal data from anyone under 16. If you believe a child has shared information with us, email [email protected] and we’ll delete it.
Changes to this policy
We’ll update this policy when our practices change. The “last updated” date at the top will reflect the most recent revision. Material changes will be flagged in A Second Opinion and on the homepage.
Contact
Privacy questions, data requests, or anything else:
Column 13, Jacksonville, Florida, USA