Most Companies Don’t Need a Unicorn Hire. They Need Transitional Leadership.
One of the most common mistakes growing companies make is trying to solve organizational problems with a single hire. The logic feels…
Alex Benavides
Your ABM Is Just a Merge Field (And They Can Tell)
You built the account list. You researched the logos. You dropped {{first_name}} and {{company}} into the sequence and turned it on. That is not account-based marketing. That is a mail merge with a shorter list. And the person on the other end can tell in about half a second. The first piece in this series […]
