Your ABM Is Just a Merge Field (And They Can Tell)
You built the account list. You researched the logos. You dropped {{first_name}} and {{company}} into the sequence and turned it on. That…
Alex Benavides
Launching a Luxury Brand That Reads as Established
Luxury travel & wine · 2026 In luxury, looking new is a liability. Vita by Altieri is a new luxury travel and wine experience brand. In most categories, being new is neutral. In luxury it works against you: the entire signal system rewards heritage, establishment, and the sense that you have always belonged. The turn […]
