Your ABM Is Just a Merge Field (And They Can Tell)
You built the account list. You researched the logos. You dropped {{first_name}} and {{company}} into the sequence and turned it on. That…
Alex Benavides
We Keep Watching Companies Tell Their Best Stories Last (Or Never)
Over the past year, we’ve seen the same process play out again and again. Someone opens an AI tool, they describe the product from memory, generate a few value props, polish the language, and send it to their boss. Then it ships. One thing is missing: the customer. We often ask marketing teams, “When did […]
