Full Funnel
Attribution
Paid + Organic
CAC Balancing
KPI Dashboards +
Cost Optimization
Lifetime Value to
Drive Expansion
Column 13 unlocks the full value of every customer interaction, helping you monitor and optimize:
Our proprietary compound marketing system starts with making the most of every lead that comes in, whether it’s remarketing, research, or leveraging local data so that even though you don’t make the sale, you earn value.
We ensure the right conversion and sales data flows back into the marketing channels that benefit from it most, sharpening the audiences you target. This work is guided by experienced digital marketers and developers.
Our proprietary processes help boost your organic channels as well thanks to the data we capture from your leads and sales, both past and present. We help you be more relevant in the places that matter: where your customers search.
None of your marketing should operate in a vacuum. This is why we set up comprehensive dashboards that track the investment, performance, and costs (individual and blended) across all your channels. With this we experiment better and win.
Where other agencies forget about those who drop off your funnel, we capture data and optimize our marketing by diving deep into drop offs. We deploy methods for understanding what did or did not lead to a sale to iterate and improve.
