Customer economics modeling
Most companies optimize CAC. The ones that win optimize the ratio.
CAC alone is a number. CAC paired with payback period, LTV, gross margin, and churn is a model. You can’t run a growth business off a number. You can off a model.
How we work
We make customer economics readable by the people running the business.
This isn’t a finance deliverable. It’s an operating model — one your marketing leader, your CFO, and your founder all use the same way, talking about the same customers, measuring the same things week over week.
We build it from your actual data, plug it into your reporting, and stress-test the assumptions until everyone trusts the output enough to make decisions from it.
What you’ll see
Five views the team actually uses.
- A CAC-to-LTV model segmented by channel, cohort, and offer.
- Payback period reflecting gross margin, not just revenue.
- Cohort retention curves you can actually act on.
- Channel-level economics so you know which channels deserve more budget.
- A finance + marketing reporting layer that uses the same numbers.
Spending on growth without knowing what works?
Thirty minutes, no pitch. We’ll figure out whether you have a measurement problem, a model problem, or a margin problem.