Lifecycle & CRM
CRM is where customer experience goes to die under the weight of automation.
Most lifecycle programs are batch-and-blast dressed up in segmentation language. The customer gets nine emails because someone built nine triggers. We work the other direction — fewer, sharper, earned.
How we work
We design the messages your customers would say thanks for.
The work starts with subtraction. What can we stop sending without losing revenue? Usually a lot. Then we identify the moments that actually matter — onboarding clarity, the first “aha,” the renewal trigger, the lapse — and design for those.
The tooling matters second. What matters first is being honest about what we’re trying to do at each touch. Most lifecycle programs can’t pass that test.
What we hand off
Five things built from customer truth, not platform templates.
- A lifecycle map built from how your customers actually move, not how the platform thinks they should.
- Trigger audits — what stays, what stops, what’s missing.
- Onboarding sequences that improve the first 30 days of the relationship.
- Re-engagement flows that don’t kill the brand.
- A CRM operating system your team can actually maintain.
Sending more email without moving the number?
Thirty minutes, no pitch. We’ll figure out whether you have a content problem, a timing problem, or a list problem.