Marketing dashboards
A dashboard you don’t trust is worse than no dashboard.
Most marketing dashboards count activity. The useful ones explain decisions — and the chart that makes you uncomfortable is usually the one that matters. We build the latter.
How we work
We build dashboards people argue with, not nod at.
If the dashboard never changes anyone’s mind, it’s wall decoration. We design them around the decisions you’re trying to make — what to fund, what to kill, what to test next — then instrument them with the lift to actually move those decisions.
The pipeline is GA4, your CRM, paid platforms, and any internal data, stitched into a Looker Studio (or similar) view that’s defensible in a board meeting and useful in a Monday standup.
What you’ll see
Five views worth opening.
- A dashboard built around decisions, not generic KPI catalogs.
- Blended CAC, payback, LTV in a single view.
- Channel attribution with the assumptions visible.
- Weekly, monthly, quarterly lenses that don’t contradict each other.
- One source of truth the marketing and finance teams both trust.
Marketing reporting that doesn’t help you decide?
Thirty minutes, no pitch. We’ll figure out which metrics deserve to be on the wall and which ones are just noise.