We can put attribution anywhere in your customer journey, and we design it to create the most value.
Many attribution systems stop too early, or capture more data than they can effectively use. This is rarely a design failure. Without clarity on where attribution actually changes outcomes, it’s difficult to know where to invest time, effort, and resources.
Column 13 approaches funnel attribution as a customer economics discipline, not a reporting exercise.
We design, build and enhance attribution systems to capture meaningful signals across the customer journey: before the sale, during the sales process, and after revenue is realized. Those signals are used intentionally: to sharpen paid targeting, improve messaging and conversion paths, and strengthen organic, owned, and earned channels. The result is lower blended Customer Acquisition Cost (CAC), improved payback, and stronger lifetime value (LTV) through a more efficient, connected system.
Customers don’t move through neat, linear funnels.
Most marketing teams only see a small slice of that journey. Paid clicks. Form fills. Maybe a closed deal. That’s not enough to make good decisions.
Most funnels are built to convert or discard. We treat funnel drop-off as recoverable value. When attribution is extended across the funnel, even non-conversions generate insight:
Loss becomes signal, and every regained bit of loss compounds into greater success.
Sustainable growth comes from maintaining discipline as your business evolves.
Column 13 helps you reinforce the systems that support balanced CAC, growing LTV, and stronger retention. We work to be a long-term partner, building a compound marketing approach that grows stronger over time.