About Column 13
What’s in a name? For us, there are a few meanings. We often hear about companies and their pillars of success. When we founded Column 13, we specifically chose the idea of a column. Because while all columns support weight, many pillars are just decorative.
So, we often ask our clients the question:
What pillars actually support your company and which ones are just decoration?
Column 13 was founded by Alex Benavides. Alex has served as a trusted partner and growth consultant for a wide variety of companies for more than 20 years. During this time, he has built a network of highly experienced and effective professionals, spanning everything from creative to sales, operations to human resources, technology to event management, and more. Because there should never be an obstacle to growth.
This is where the number 13 comes in. Companies the demonstrate rapid growth often have as many as 13 core competencies that, when monitored and developed, create growth. These include:
- Clear Vision
- Financial Discipline
- The Right People
- Total Alignment
- Transparent Accountability
- Documented Processes
- Integrated Systems
- Individual Drive
- An Eye on Capacity
- Sales Excellence
- Focused Marketing
- Meaningful Data
- Timely Internal Reviews
Success in all areas is not easy but is a sure path for rapid growth. While we don’t provide services for all of these, we do help you keep an eye on key factors. Other times, we help give you the freedom and time you need to pay attention to some of these other areas.
Get to know how we do this by clicking below to review our process.