Our Process

Column 13 is led by business professionals who have not only worked in sales and marketing for many years, but who have also run businesses and built entire departments. We understand the struggle of the small and medium size business owner and how important it is to prioritize your resources. 

Our process for understanding customers, finding key moments to connect with them, creating sales training that closes deals, and after-the-sale techniques to get more organic growth has helped clients in multiple industries achieve growth success.

What to Expect

1. Let’s talk first.
   Talking business owners and leaders to build a rapport and understand needs
2. Where are we now and where are we going?
   Getting an idea of opportunities, challenges, budgets, and timing
3. Proposed phases for the first year.
   Creating a long-term, trusted relationship and a plan
4. Monitoring and adjusting as needed.
   Not being so rigid that we can’t adapt
5. Ongoing strategy and scaling
   Once we see success, we build upon it and start to address other opportunities