Partner with Column 13

Column 13 works best in collaboration.

Many of the strongest outcomes we’ve been part of didn’t come from a single firm doing everything. They came from aligned teams—internal stakeholders, specialized vendors, agencies, and partners—working toward shared goals with clarity and trust.

We’re open to partnerships that improve the system, not just expand the org chart.

Who We Partner With

We collaborate with a range of organizations, including:

Agencies and studios

Creative agencies, media buyers, PR firms, SEO specialists, and other focused shops that do one or two things exceptionally well. We’re not interested in replacing good partners—we’re interested in helping the whole system work better.

Vendors and platforms

Technology providers, data platforms, research firms, and tools that support attribution, analytics, experience, or operations. When the tooling matters, we want to understand it deeply and help clients use it well.

Consultancies and advisors

Firms that work upstream in strategy, operations, finance, or product. Marketing doesn’t live in isolation, and partnerships that span disciplines often unlock the most durable value.

Community and diversity-focused organizations

As a minority-owned firm, we care about building inclusive partnerships and supporting ecosystems that reflect the communities we work in and serve.

How We Show Up as a Partner

We don’t believe in territorial marketing.

As a partner, you can expect us to:

  • Be clear about roles and responsibilities
  • Share data, learning, and context generously
  • Respect existing relationships and expertise
  • Focus on outcomes, not ownership
  • Help translate insight across teams and stakeholders

We’re comfortable operating behind the scenes, alongside others, or in a supporting role when that’s what the work requires.

What We Look For in Partners

Good partnerships are less about capability overlap and more about alignment.

We tend to work best with partners who:

  • Value long-term impact over short-term optics
  • Are open to shared measurement and learning
  • Respect the complexity of customer economics
  • Care about how work affects real people inside organizations
  • Believe that collaboration compounds results

Let’s Explore Fit

Not every partnership needs a formal structure to start. Many begin with a conversation, a shared client, or a specific opportunity where alignment matters.

If you think there’s room to work together—or you’d simply like to understand how we approach collaboration—we’re open to that conversation.

For more information, contact [email protected].