Sales Strategy Consulting

Designing and documenting your sales strategy, including what products you sell, profitability and market size, existing sales team, and competition, sets the stage for success. Based on this assessment, we work closely with your staff to prioritize needs. At times, that means focusing on increasing sales to build income first. Other times, we do a more ground-up approach. This depends on where your company is now and where we are going. 

Product Market Fit

Product Market Fit is like pieces of a puzzle. It’s about finding the match between your services and what the market wants. We care about Product Market Fit because it means finding, attracting, and retaining the right customers. The ones that help you grow your business.

We conduct market research to gather customer insights and look at industry trends. Our goal is to help you focus your sales and marketing investment on products that result in higher customer satisfaction and more sales.

Competitive Analysis

Whether you are new to a market or seeing an increase in competitors, it’s important to understand what they are saying and doing. This can give you insights into where they may be succeeding or help us carve a niche in the market to stand out.

We evaluate their messages, pricing strategies, and customer engagement methods. Our goal is to keep track of your market share and upcoming trends.

Sales Capabilities and Needs Assessments

Understanding how to sell is a blend of universal strategies and specific nuances of your customers and your company. This is something most companies do out of instinct, but it’s rarely documented or truly explained.

We work with you, your team, and perform research (both in the market and in your sales process) to bring together those things that seem like “common sense” but are really trainable items.

Sales Training

Once the process above is done, we can begin putting it to work. At this point, we will have established good sales reporting and can start to apply the training we do with your staff. We study the impact, review sales calls, and record on-site sales appointments. The goal is to create training that enhances your current staff and accelerates how quickly we bring on new, effective salespeople.