Brand and positioning
Daniel Benavides
PartnerDaniel is a partner at Column 13 and a growth strategist who makes complex businesses easier to understand, trust, and buy from.
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He has led high-stakes rebrands, product launches, go-to-market programs, demand generation, and sales enablement across aviation, emerging technology, associations, and professional services. His range is unusual. He can find the sharpest market position, turn it into a compelling creative system, align the people responsible for selling and delivering it, and build the operating discipline that makes the work scale.
Before Column 13, Daniel led marketing and brand strategy at AUVSI and served as senior creative director at Elva Marketing. He writes here about growth as a craft: what compounds, what burns out, and the disciplined work between them that separates momentum from noise.
6 articles
Everything we have writtenBrand and positioning
The Funnel Doesn’t End at the Sale (But Most Reporting Does)
Customer Experience Is a Marketing Growth Channel (Especially If No One Owns It)
Most Businesses Don’t Have Customer Journeys. They Have Complicated Email Blasts.
You Are Generating More Data Than You Are Using
Most Companies Are Remarketing to the Wrong People
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