Daniel Benavides

Daniel is a partner at Column 13. Before Column 13 he worked across in-house and agency marketing, at Proforma, AUVSI (Association for Uncrewed Vehicle Systems International), and Elva Marketing, building the kind of integrated programs companies usually splinter across three vendors. He holds a B.S. in Public Relations, Advertising, and Applied Communication from the University of North Florida. He writes here about growth as a craft: what compounds, what burns out, and the boring discipline in the middle that decides which is which.