Designed · Brand and positioning
Hubaloo
A new retreat for entrepreneurs, asking people to give up days of their time for an event nobody had been to yet. We built the brand it opens with.
The situation
A first event has no past attendees, no photos and no word of mouth. Everything a prospective guest knows about it comes from how it looks and how it speaks.
What we did
Designed the identity, set the voice, and built a system that holds together from the first invitation to the signage on site.
Where it stands
A brand ready for launch that reads like an event people have already heard good things about.
01 / The problem
No track record, so the brand goes first.
Entrepreneurs are protective of their time. Saying yes to a retreat means stepping away from the business for days, and with a new event there is nothing to go on but the invitation.
That puts the brand in the position a reputation normally fills. It has to signal who the event is for, what kind of room it will be, and why it is worth the trip, before a single guest can vouch for it.
02 / The approach
Design for the decision, not the decoration.
We built the identity around the moment someone decides whether to come. The mark, the type and the voice all point at the same idea: this is a serious event for people building something, and it will be time well spent.
Then we made it a system rather than a logo, so the same brand carries through invitations, the site, social, printed materials and the event itself without anyone having to reinvent it each time.
A new event gets one first impression. The brand had to earn it.
What we did for them
- Logo and mark
- Color and typography
- Brand voice and messaging
- Brand guidelines
- Event and social templates
Your turn.
If this reads like the position you are in, the conversation is short and the first thing we bring is a point of view, not a questionnaire.