Alex Benavides

Alex is the founder of Column 13 and a marketing leader who helps companies grow on the strength of their actual economics, not their ad budget. He serves as fractional CMO for multiple clients and advises several early-stage startups, owning everything from positioning and channel strategy to the operating rhythm that keeps marketing accountable to revenue. He built Column 13 as the kind of outside partner companies should be able to call on: a small group of senior practitioners who own the work instead and capable of pitching in. Before Column 13, Alex came up as an operator inside scrappy sales and marketing teams, most recently leading field marketing at Optiwatt. He loves writing about the compounding impacts of customer economics, channel discipline, and the long middle that many agencies skip. In his free time, he runs multiple Dungeons & Dragons games and volunteers for NPOs serving homelessness and chronic poverty.