Most Companies Don’t Need a Unicorn Hire. They Need Transitional Leadership.

One of the most common mistakes growing companies make is trying to solve organizational problems with a single hire. The logic feels…

AI Is Supposed to Make Marketing Teams Faster. But faster at What?

Most companies are asking their marketing teams to use AI to increase output. More content, more campaigns, more experimentation. The expectation is…

Marketers: Who Has the Ball (And Do They Need a Blocker)?

It’s Super Bowl season again, and it always seems to sneak up on me, which, as a marketer, is probably a little…

Never Lose Sight of the Human Side of Marketing

Modern marketing is surrounded by systems. Algorithms decide who sees what. Platforms optimize delivery in real time. AI tools generate summaries, copy,…

Why People Trust Some Brands Instantly

Trust was always formed quickly. It just used to feel slower. The number of interactions we used to have with brands were…

Marketing Should Be an Input to Shaping Business Strategy.

In many organizations, strategy is treated as something that happens upstream of marketing. Leadership sets direction. Product defines the roadmap. Finance establishes…

Marketing Goes Beyond Advertising and Sales Enablement.

Marketing is often misunderstood because its most visible outputs look like advertising. Campaigns. Ads. Promotions. Launches. That visibility makes marketing easy to…

Brand is Not Just Marketing’s Job. It’s Everyone’s Job.

Brand is Not Just Marketing’s Job. It’s Everyone’s Job. Brand is often talked about as if it lives inside the marketing department.…

Be a Good Steward of the Marketing Resources You’re Given.

There’s a quiet expectation that sits beneath most marketing conversations. Budgets, attention, trust, and time are finite, even when they don’t feel…

What Happens When Every Person is a Customer?

Most companies define “customer” more narrowly than they could. It’s the person who signs the contract. The homeowner who books the service.…