Most Companies Don’t Need a Unicorn Hire. They Need Transitional Leadership.

One of the most common mistakes growing companies make is trying to solve organizational problems with a single hire. The logic feels…

AI Is Supposed to Make Marketing Teams Faster. But faster at What?

Most companies are asking their marketing teams to use AI to increase output. More content, more campaigns, more experimentation. The expectation is…

Marketers: Who Has the Ball (And Do They Need a Blocker)?

It’s Super Bowl season again, and it always seems to sneak up on me, which, as a marketer, is probably a little…

Customer Experience Is a Marketing Growth Channel (Especially If No One Owns It)

Customer experience is talked about constantly, yet rarely treated like a growth lever. It lives in mission statements, brand decks, and quarterly…

Marketing Should Be an Input to Shaping Business Strategy.

In many organizations, strategy is treated as something that happens upstream of marketing. Leadership sets direction. Product defines the roadmap. Finance establishes…

Being Everywhere Isn’t the Same as Being Memorable

Most brands aren’t struggling to be seen. They’re struggling to be remembered. Modern marketing makes presence easy to manufacture. More posts. More…

Don’t Over Index on Advertising.

Advertising is tempting. Especially digital advertising. It offers speed, scale, and a sense of control. You can turn it on quickly, dial…

Marketing Goes Beyond Advertising and Sales Enablement.

Marketing is often misunderstood because its most visible outputs look like advertising. Campaigns. Ads. Promotions. Launches. That visibility makes marketing easy to…

Brand is Not Just Marketing’s Job. It’s Everyone’s Job.

Brand is Not Just Marketing’s Job. It’s Everyone’s Job. Brand is often talked about as if it lives inside the marketing department.…

Be a Good Steward of the Marketing Resources You’re Given.

There’s a quiet expectation that sits beneath most marketing conversations. Budgets, attention, trust, and time are finite, even when they don’t feel…

Simplicity in Marketing is Not a Lack of Depth.

“Every word a selling word.” That line came from a writing mentor, Kay Johnson, years ago, and it stuck, not because it…

In Marketing, Boldness = Efficacy Not Bravado.

“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…