Why People Trust Some Brands Instantly

Trust was always formed quickly. It just used to feel slower. The number of interactions we used to have with brands were…

Being Everywhere Isn’t the Same as Being Memorable

Most brands aren’t struggling to be seen. They’re struggling to be remembered. Modern marketing makes presence easy to manufacture. More posts. More…

Don’t Over Index on Advertising.

Advertising is tempting. Especially digital advertising. It offers speed, scale, and a sense of control. You can turn it on quickly, dial…

Brand is Not Just Marketing’s Job. It’s Everyone’s Job.

Brand is Not Just Marketing’s Job. It’s Everyone’s Job. Brand is often talked about as if it lives inside the marketing department.…

Simplicity in Marketing is Not a Lack of Depth.

“Every word a selling word.” That line came from a writing mentor, Kay Johnson, years ago, and it stuck, not because it…

In Marketing, Boldness = Efficacy Not Bravado.

“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…