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Tag: B2B2C

Working notes.

A colorful image of a drop of water landing in a body of water creating ripples to represent how customer experience improvements create ripples even with small inputs.
Marketing Articles  ·  Jan 22, 2026

Customer Experience Is a Marketing Growth Channel (Especially If No One Owns It)

Customer experience is talked about constantly, yet rarely treated like a growth lever. It lives in mission statements, brand decks, and quarterly…

Daniel Benavides
Preview image of the Olde South Bulldogges website that we created for our client.
Marketing Portfolio  ·  Jan 14, 2026

Turning Customer Experience and Sales Insight Into National Leadership

Strategies and Tactics: Brand strategy and key messaging, visual design, website architecture, SEO strategy, content development, customer experience design, sales process optimization,…

Alex Benavides

A Column that Runs an Agency. Founded 2008. Independent. Minority-owned.

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