AI Is Supposed to Make Marketing Teams Faster. But faster at What?
Most companies are asking their marketing teams to use AI to increase output. More content, more campaigns, more experimentation. The expectation is…
Alex Benavides
Tag: Data Strategy
Working notes.
The Funnel Doesn’t End at the Sale (But Most Reporting Does)
For many organizations, the funnel ends the moment revenue is booked. A lead converts. A deal closes. A transaction clears. And reporting…
Daniel Benavides
Most Businesses Don’t Have Customer Journeys. They Have Complicated Email Blasts.
Most businesses send email. It’s familiar, relatively inexpensive, and easy to activate when something needs attention. Promotions, announcements, newsletters, reminders—email becomes the…
Daniel Benavides
Marketing Experiments Need a Control, Which Needs Control.
Marketing teams are experimenting more than ever. New channels appear. Messaging evolves. Budgets shift. Tools make it easier to launch tests quickly…
Alex Benavides
You Are Generating More Data Than You Are Using
Most businesses today generate an extraordinary amount of data without realizing how little of it actually influences decisions. Metrics are tracked, reports…
Daniel Benavides
Most Companies Are Remarketing to the Wrong People
Remarketing is often treated as a sign that a company’s marketing has matured. The pixel is installed. Audiences are created. Ads follow…
Daniel Benavides
