In Marketing, Boldness = Efficacy Not Bravado.
“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…
Alex Benavides
Category
“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…
Most companies define “customer” more narrowly than they could. It’s the person who signs the contract. The homeowner who books the service.…