You Are Generating More Data Than You Are Using
Most businesses today generate an extraordinary amount of data without realizing how little of it actually influences decisions. Metrics are tracked, reports…
Daniel Benavides
Category
Marketing Insights
What is Account-Based Marketing (ABM)?
Account-Based Marketing starts from the assumption that decisions are collective, political, and remembered long after the deal closes. That assumption changes everything.…
Alex Benavides
You Can’t Just Refund Big B2B Purchases.
In consumer markets, a bad decision can often be undone. A product gets returned. A subscription is canceled. A charge is refunded…
Alex Benavides
Most Companies Are Remarketing to the Wrong People
Remarketing is often treated as a sign that a company’s marketing has matured. The pixel is installed. Audiences are created. Ads follow…
Daniel Benavides
Don’t Over Index on Advertising.
Advertising is tempting. Especially digital advertising. It offers speed, scale, and a sense of control. You can turn it on quickly, dial…
Alex Benavides
What is blended Customer Acquisition Cost (bCAC)?
What Is Blended Cost of Acquisition (bCAC)? For all the sophistication in modern marketing, many organizations still don’t have a clear view…
Alex Benavides
Marketing Goes Beyond Advertising and Sales Enablement.
Marketing is often misunderstood because its most visible outputs look like advertising. Campaigns. Ads. Promotions. Launches. That visibility makes marketing easy to…
Alex Benavides
Brand is Not Just Marketing’s Job. It’s Everyone’s Job.
Brand is Not Just Marketing’s Job. It’s Everyone’s Job. Brand is often talked about as if it lives inside the marketing department.…
Alex Benavides
Be a Good Steward of the Marketing Resources You’re Given.
There’s a quiet expectation that sits beneath most marketing conversations. Budgets, attention, trust, and time are finite, even when they don’t feel…
Alex Benavides
Simplicity in Marketing is Not a Lack of Depth.
“Every word a selling word.” That line came from a writing mentor, Kay Johnson, years ago, and it stuck, not because it…
Alex Benavides
In Marketing, Boldness = Efficacy Not Bravado.
“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…
Alex Benavides
What Happens When Every Person is a Customer?
Most companies define “customer” more narrowly than they could. It’s the person who signs the contract. The homeowner who books the service.…
Alex Benavides