Skip to content

Category

Marketing Insights

The image of a climber on the top of a mountain with a great view to represent that boldness in marketing is about accomplishment not just bravado for the sake of being different.

Aug 14, 2025 · 4 min read

In Marketing, Boldness = Efficacy Not Bravado.

“Fortune favors the bold.” It’s a line that gets repeated often by marketing people to justify creative or crazy strategies, and it’s…

Images of connected but different colored game pieces to represent the idea of different marketing customer segments.

Jul 31, 2025 · 4 min read

What Happens When Every Person is a Customer?

Most companies define “customer” more narrowly than they could. It’s the person who signs the contract. The homeowner who books the service.…